Tips for Creating an Engaging Newsletter that Converts
How many emails do you receive from different brands every day? How many of them do you actually open and read? Don’t let your brand’s next email newsletter find its way to trash folders! If you’re at...
View ArticleThe 5 Signs Your Website Needs An Upgrade
Redeeming the Audit We’re all familiar with the negative connotations that an audit holds for most people. Say the word to an accountant and you will conjure up visions of receipts, bank statements,...
View ArticleAll About Facebook Ads
Social Media Dominance The wisdom of digital marketing is realizing that there will always be a new platform in a year or two from which to expand your business and to jump at the opportunity to create...
View ArticleThe Science of Keyword Strategizing
Strategies and Data The essence of strategy is making plans about actions you will take in anticipation of what your competitors, colleagues, or customers will do. Much of strategy planning can feel...
View ArticleWhy Digital Marketing Results Take Time
Did you know it can take up to six months to see the first signs that your digital marketing efforts are working? And that’s when you’re doing things right! Digital marketing is, in many cases, a long...
View ArticleBe Different, Yet Competitive Within Your Industry
We know one of the keys to success is to offer a solution for a problem people face. But with so many potential solutions out there, how do you stand out amidst the competition? In order to stand out...
View ArticleKnowing When Its Time to Pivot
Following small brands on social media, it can seem common that someone debuts a new logo or even just new colors on their feed with regularity. Having a fresh look can be invigorating for a business...
View ArticleHow Digital Media is Evolving
People have been offering goods and services to others for decades. While that hasn’t changed, the avenue for getting the word out to potential customers certainly has. In the early days of media,...
View ArticleWhat is the Metaverse?
If you have your finger on the pulse of social media, you probably heard about Facebook recently rebranding as Meta. It’s the company’s way of building upon the concept of a Metaverse, which will allow...
View ArticleUsing Artificial Intelligence in Digital Marketing
When you think of using artificial intelligence (AI) in digital marketing, what do you envision? Robots taking phone calls? While automation is part of the equation, it’s not the whole picture. What...
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